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Our Brand Philosophy

Amritara Hotels & Resorts was incorporated in 2005 with a vision to be the leading Boutique Hotel Management & Development company in India. The company has been set-up to offer a chain of Experience-driven Boutique Resorts and Private Hideaways across India, Sri Lanka, Bhutan & South East Asia.

We are a part of the C&C Alpha Group which has had a successful record of partnering with some of the leading travel & hospitality brands in the Indian Subcontinent, namely- Ananda in the Himalayas, Ista (IHHR) and Air Deccan to name a few. The group has diversified interests in Hospitality & Tourism projects in India and Europe.

Our scope of services include Design, Development and Management of Hospitality Assets under the Brand “Amritara”