Who we are

The Amritara Advantage
In today’s competitive age, the distribution and marketing costs of your assets can be crippling specifically if you are a stand alone establishment. By joining Amritara, you get access to our superior infrastructure and wide network. We also bring a talent pool of Professional Resources which is essential to the utilization of your inventory at the right price point. Amritara has sales offices in key source markets within India as well as Europe, primarily covering Germany & United Kingdom.

AHR is a part of C&C Alpha Group which has a successful record of partnering with some of the leading travel & hospitality brands in the Indian Subcontinent Ananda in the Himalayas, Ista (IHHR) and Air Deccan to name a few. The group has diversified interests in Hospitality & Tourism projects in India and Europe. By partnering with C&C Alpha, AHR strategically is in a position to leverage and use the experience and know-how from the other C&C Alpha Partners and infuse the best elements into AHR as well.

The key to successful boutique resort & hotel operations, are the people that fuel it. They define the product and the experiences it delivers. At Amritara, people & skill development are the cornerstones of the business. Amritara has a well balanced team of hotel professionals who endeavour to create a unique experience for every guest who visits.

The Management team consists of a well-balanced crew of seasoned hotel professionals and young dynamic General Management graduates.