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PRIVACY POLICY

At Amritara Hotels & Resorts Pvt. Ltd (referred to as AH&R henceforth) we endeavour to provide our guests outstanding services and experiences in our hotels and luxury resorts around the world. We value your business and your faith in us in delivering you a superior level of service.

We recognise that privacy is important to our guests, and hence AH&R’s Global Privacy Policy explains our practices regarding personal information we collect when you visit our hotels, restaurants, bars, our website, when you fill up a form and become member of our loyalty programmes.

We request you to read this policy document carefully before sharing personal information with us. By visiting our web sites, we assume, your acceptance to the practices described in this policy document.

This policy document covers the following areas relating to privacy of information provided by you:

  • Personal information collected by AH&R from its guests
  • How does AH&R use the personal information collected from its guests
  • How does AH&R share the personal information collected from its guests, including with third parties
  • Non personal information collected by AH&R
  • Links to websites of third party marketers
  • AH&R’s policy regarding protection of its guests’ personal information
  • How long does AH&R retain your personal information
  • Should you want to opt out
  • Dos & Don’t to ensure your security
  • Policy Modifications
  • Get in touch for any clarifications

Personal information collected by AH&R from its guests

There are a number of situations in which your personal information may be gathered by AH&R to serve you better. At various touch points with our guests, we may collect the following personal information including, but not limited to: your name and contact information; date of birth; how you prefer to be addressed in communication from AH&R, preferred modes of communication; your job designation and business address; spouse name, anniversary, credit card details, including the three-digit code that appears on the back of your credit card; member number of our loyalty programmes, membership numbers of frequent flyer or travel partner programmes you are enrolled into, your dates of arrival and departure from our hotels/restaurants/other outlets, your preferences when you stay or dine at AH&R, your transaction history at AH&R; offers you have availed of from third party marketers in response to communication from AH&R. We may also record details on guests who have stayed or dined with you at AH&R, including their names and contact details.

Besides the above, we may also collect the following:

  • When you will out a form (online or hard copy), stating your preferences when you stay or dine at AH&R. Such information may include details relating to health matters.
  • User name and password selected by you when you register at our website or become a member of our loyalty programmes at our website.
  • When you enrol in our loyalty programmes online we collect your personal information and record your membership number and password.
  • If you choose to reserve a room online we record your arrival and departure dates, number of guests in the group, details of guest rooms and tariff details.
  • When you make a request for a proposal from our meeting planners, by visiting our websites.
  • When you contact us with your questions or comments.
  • From time to time, our website may offer a feature that allows you to send an electronic postcard or otherwise share a message with a friend. To fulfil your request, AH&R may require personal information about the person to whom you are sending an electronic postcard or message, including name and email address, along with the text of any message you choose to include. Using this feature is tantamount to entitling us to store and use the recipient’s name and email address.

We do not knowingly collect personal information from individuals under 18 years of age. As a parent or legal guardian, please do not to allow your children to submit personal information without your permission.

We do not knowingly collect information related to your racial or ethnic origin, political opinions, religious or other beliefs, health, criminal background or political affiliations, unless it is volunteered by you. We may use any health-related information provided by you only to serve you better and meet your specific needs when you stay or dine with AH&R.


During your Visit, the web operating system will record :

“When you voluntarily send us electronic mail / fillup the form, we will keep a record of this information so that we can respond to you. We only collect information from you when you register on our site or fill out a form. Also, when filling out a form on our site, you may be asked to enter your: name, e-mail address or phone number. You may, however, visit our site anonymously. In case you have submitted your personal information and contact details, we reserve the rights to Call, SMS, Email or WhatsApp about our products and offers, even if your number has DND activated on it.”


How does AH&R use the personal information collected from its guests

Your privacy is of utmost importance to us and we take it very seriously. We do not sell or rent your contact information to other marketers. We use your personal information to provide you with the services you request from AH&R, to help you make room reservations, to provide you with information about conferences and events at AH&R, to send you promotional material on Amiritara services by email, direct mail and phone, to conduct surveys from time to time, to make you offers sourced from third parties, per your stated preferences or usage pattern exhibited at AH&R.

How does AH&R share the personal information collected from its guests, including with third parties Within the AH&R Group:

As a global company, to ensure that you enjoy the same level of service across all our Hotels and luxury residences, owned or operated around the world, we may share your personal information with hotels within AH&R Group around the world. While doing so, AH&R will ensure that your personal information is handled and safeguarded as per this policy.

  • With third parties: We use the services of third party service providers to provide certain products and services like credit card billing, reservations services, call centre services, management of the loyalty programmes, mass mailings, for which it is necessary to provide personal information. These parties are contractually prohibited from using the personal information for any purpose other than those specified by AH&R. We may provide information that is non-personal, to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. AH&R expressly prohibits the sale or transfer of any information to any party outside of AH&R by such service providers.
  • From time to time AH&R may partner with other companies to provide co-sponsored or co-branded promotions, products and services and may share your information with our co-sponsor. For example, we may co-sponsor some sweepstakes, prize draws, competitions or contests on our site with other companies or we may provide prizes for sweepstakes and contests sponsored by other companies. If you enter one of these sweepstakes or contests, we may share your information with our co-sponsor or the third party sponsor.
  • In the event of a merger, consolidation, sale, liquidation or transfer of assets, AH&R in its sole and absolute discretion may transfer, sell or assign information collected, including without limitation, non-personal information and personal information, to one or more affiliated or unaffiliated third parties.
  • AH&R with or without prior notice to you, may have to share your information in order to comply with applicable laws or respond to governmental inquiries or requests from public authorities or to comply with valid legal process, to protect the rights, privacy, safety or property of AH&R Group, its guests, employees or the public or to permit us to pursue available remedies or limit the damages that we may sustain or to respond to an emergency.
  • If you use a corporate credit card, your billing information may be shared with your employer.

Non-personal or anonymous information collected by AH&R

Information that does not personally identify you is referred to as non-personal or anonymous information. When you visit and interact with the sites www.amritara.co.in or third parties with whom AH&R has contracted to provide services, non-personal information, like, list of website pages visited by you, could be collected. Technology like cookies could be used to help you deliver content per your preference, to help you process your reservations or other requests. While this cannot be used to disclose your identity, this information will identify your browser to our servers when you visit our site. To remove the cookies at any point from your computer, you can delete them using your browser.

We also may collect data by using web beacons, clear GIFS, pixel tags or similar means, which will tell us when you visit our site. Non-personal information like the domain name, the areas of the site you visit, your operating system, your browser version, and the URL you visited from, can be identified, which can be used to enhance your online experience by understanding your web usage patters.

We may use or disclose non-personal information for any purpose from time to time since this does not personally identify you. For instance, we may embed e-mail addresses with images. In such cases where we combine non-personal information with personal information, the combined information will be treated by us as personal information as per this policy.

Links to websites of third party marketers

From time to time, we may allow third party advertisers advertise on our websites. These third party advertisers may use technologies like cookies, pixel tags to track which ads your browser has seen and which site pages you may have visited. AH&R has no control over the use of this technology or the resulting information and is not responsible for any actions or policies of such third parties.

If at some point in the future our websites contain links to third parties’ websites, do please note, that we will not be responsible for the collection, use, maintenance, sharing, or disclosure of data and information by such third parties. For information provided by you on third party sites, the privacy policy and terms of service on those sites will be applicable and we strongly advise you to read the privacy policies of websites that you visit before submitting personal information. AH&R’s policy regarding protection of its guests’ personal information AH&R takes precautions, including administrative, technical and physical measures- to safeguard your personal information against loss, theft, misuse, as well as unauthorized access, disclosure, alteration or destruction. However, unfortunately no security system or system of transmitting data over the Internet can be guaranteed to be entirely secure. You can help us by also taking precautions to protect your personal data when you are on the Internet. For your own privacy protection we advise you not to include sensitive personal information in any emails you may send to us. Please do not send credit card numbers or any sensitive personal information to us via email.

How long does AH&R retain your personal information

AH&R will retain your personal information for the period necessary to fulfil the purposes outlined in this policy document, unless a longer retention period is required or permitted/mandated by applicable law.

Should you want to opt out

If we possess your contact information, we may want to keep you posted about our products, services and events, through email. Should you prefer not to keep up to date with AH&R news and latest information on services and receive such marketing materials, please send an email to unsubscribe@amritara.co.in

We will update your preferences as soon as reasonably practical. However, do note, if you opt out of AH&R emailing list, as described here, we will not be able to remove your personal information from the databases of affiliates, franchisees or business partners with which we have already shared your personal information, prior to the date of your opt-out request.

Dos & Don’t to ensure your security

  • For your own privacy we advise you not to include sensitive personal information in any emails you may send to us. Please do not send credit card numbers or any sensitive personal information to us via email.
  • We do not knowingly collect personal information from individuals under 18 years of age. As a parent or legal guardian, please do not to allow your children to submit personal information without your permission.

Policy Modifications

AH&R may update its privacy policy from time to time without prior notice and posted on the website.

Get in touch for any clarifications

If you have any questions or concerns about this policy, please get in touch with us at privacy@amritara.co.in